JUUL E-CIGARETTES LAWSUIT WHITEPAPER
About Juul E-Cigarettes Lawsuit
Juul is an American electronic cigarette company founded in 2017. Their Juul product is a rechargeable e-cigarette that has replaceable nicotine cartridges. Since their release, Juul has been found to have allegedly targeted teens and young adults (minors) in their marketing ads, leading to an increase in youth nicotine addiction. It is claimed they increased teen nicotine addiction by targeting their advertising and using sleek and concealable designs in the Juul product, as well as sweet flavors and names for the nicotine pods. Teen vaping figures have had a 14% increase just in the past 3 years.
In 2020, the FDA created a new law banning flavored e-cigarettes refillable cartridges. Juul has since removed their flavors crème, cucumber, fruit, and mango.
Juul E-Cigarettes Associated Injuries
- Deceptive marketing to minors
- Hemorrhagic strokes, or bleeding in the brain
- Lung diseases, including bronchiolitis obliterans organizing pneumonia, or BOOP
- Lung injuries
- Nicotine addiction
While different injuries are being claimed, the main focus is on the deceptive marketing to minors.
Juul E-Cigarettes Status of the Litigation
In October 2019, the United States Judicial Panel on Multidistrict Litigation transferred all cases to the Northern District of California, before Judge William H. Orrick. There have been no verdicts or known personal injury settlements at this time. There have been a few settlements with different states- $40M (NC) and $14.5M (AZ).
Juul E-Cigarettes Manufacturer
Juul Labs Inc. is based in San Francisco, California with partial ownership by Altria Group Inc., who are the makers of Marlboro cigarettes.